Tuesday, April 12, 2011

Peugeot to bring hybrid car to China

Peugeot to bring hybrid car to China

Keep your eyes on this year’s Shanghai Motor Show, where Peugeot will offer the world premiere of a petrol hybrid concept crossover.

The vehicle was developed by the China Tech Centre in Shanghai and will sit alongside the launch of a new Peugeot 508 for the Chinese market. Peugeot is aiming to introduce at least one new model per year in China over the coming years as it looks to rubber-stamp its presence in the country.

According to Peugeot, the launch of the 508 in the Chinese market is important for a number of reasons.
Firstly, one in every two 508 saloon cars will be manufactured and sold in China for a provisional sales volume of 65,000 units in the country over a full year; and secondly, it contributes to Peugeot’s global strategy of enhancing both its model range and quality after launching the Peugeot 3008 in the country and delivering the Peugeot RCZ on May 20.

Now Peugeot has set an ambitious goal of selling 200,000 cars in China this year.